(c) Valerie de Charette - 2009, all rights reserved.
Public health officials launched an aggressive campaign, Cheap Newports, aimed at stamping out smoking in Norway. Today' s move, called " Time to quit? " (" P? tide ? slutte? "), is designed to prevent smoking' s 5,100 annual deaths. The government has set aside 19 million kroner to spend on the previously unconfirmed campaign. Norwegian Directorate of Health Director Bj?rn-Inge Larsen states he is tasked with ensuring young people today are the smoke-free generations of tomorrow, whilst motivating and helping current smokers to stop. " The campaign' s core message is that quitting smoking is good, and help is available," he says Newport Cigarettes Website. An Australian film containing vivid scenes showing some of the consequences of smoking, including the doubled risk of strokes, will be screened on national television as part of the drive. According to health officials Newport Cigarettes, the footage, dubbed into Norwegian, has been thoroughly tested and shown to have been extremely effective in the US, Australia Marlboro Lights, and several European countries. Two additional films show the connection between smoking and lung Newport Cigarettes.