Apple unveils new version of iPhone
By David Gelles and Chris Nuttall in San Francisco
Financial Times, June 8 2009 20:05
Apple on Monday put forward a new suite of iPhones at the company’s Worldwide Developers Conference in San Francisco, including a $99 model that could dramatically increase the company’s market share of smart phones.
The iPhone 3GS includes video recording capabilities, improved speed and a 3 megapixel camera. The new iPhone, with a raft of improved capabilities, could dramatically increase the company’s market share of smartphones.
An 8GB version of the existing 3G model will be $99. The new 16GB version will cost $199, while the 32GB version will cost $299. All will be available on June 19.
Apple’s senior vice-president and marketing chief Phil Schiller said: “This is the most powerful, fastest iPhone ever made.”
The new device will also last longer between battery charges, overcoming one of the shortcomings of the earlier iPhones, Apple said. It will operate on WiFi networks for up to nine hours, compared to the six hours of current models, it said.
Apple has about 11 per cent of the world’s smart phone market, trailing Nokia’s 41 per cent and Research in Motion’s 20 per cent, according to Gartner figures from the first quarter. The company said on Monday it had now sold more than 40m iPhones and iPod Touches.
Palm’s Pre went on sale over the weekend, arriving to good reviews that suggested it could be the first viable competitor to the iPhone. But supplies of the new device were limited.
Mid-way through the first day of the conference there was no sign of Apple chief executive Steve Jobs. Mr Jobs has been on medical leave since January, recovering from complications from an earlier bout of pancreatic cancer. Apple has said he would return to work at the end of June, but speculation about his poor health has been rampant.
Apple also announced a new line of lower priced laptops, and unveiled its new operating system, called Snow Leopard, which it said it would sell as an upgrade to existing customers for $29.